Borussia Dortmund offer incentives for fans to stay off their phones during Bundesliga matches
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The story in brief
14-second readBorussia Dortmund has introduced a new initiative called 'FanModus' to encourage fans to stay off their phones during Bundesliga matches, in partnership with their principal sponsor Vodafone. The feature will be available in the club's official mobile application and will reward spectators for keeping their phones locked while watching the match.
The full picture
Borussia Dortmund has introduced a new initiative called 'FanModus' to encourage fans to stay off their phones during Bundesliga matches, in partnership with their principal sponsor Vodafone. The feature will be available in the club's official mobile application and will reward spectators for keeping their phones locked while watching the match. The initiative aims to promote a more immersive matchday experience. It will debut during the Saturday evening Bundesliga match against Eintracht Frankfurt at Signal Iduna Park.
The 'FanModus' system works by having supporters activate the feature before kickoff and lock their smartphones during the match, earning one entry into a prize draw for every minute their device remains unused. A maximum of 90 minutes can be accumulated during a match, excluding halftime and stoppage time. Participants have the chance to win signed Borussia Dortmund jerseys and vouchers for the club's merchandise shop. The feature is available on compatible iOS and Android devices.
The initiative is part of a broader discussion in German football about the impact of smartphones on the stadium experience. Borussia Dortmund managing director Carsten Cramer and Vodafone Germany CEO Marcel de Groot have emphasized the importance of being present in the moment during matches. The programme is a voluntary incentive system, differing from other approaches that have sought to restrict filming inside stadiums.
At a glance
- Reporting status
- Reported
- Original publisher
- Get German Football News ↗
- Source published
- Clubs covered
- Borussia Dortmund
Attributed publisher reporting. Kickjolly has not independently confirmed the claim.
Source context
Borussia Dortmund have unveiled an unusual and interesting new initiative designed to encourage supporters to spend less time looking at their smartphones during Bundesliga matches. In cooperation with principal sponsor Vodafone, the club will introduce a new feature called “FanModus” in its official mobile application, rewarding spectators for keeping their phones locked while watching the action on the pitch. The initiative will make its debut during Saturday evening’s Bundesliga encounter against Eintracht Frankfurt at Signal Iduna Park. According to Borussia Dortmund’s official announcement, the programme aims to encourage supporters to engage more fully with the matchday atmosphere rather than documenting every moment through their devices.
Source excerpt · Get German Football News
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2 reports grouped by topic; up to eight shown, newest first. Compare the original reports below; they may describe different developments or rely on the same information. Grouping does not establish confirmation.
Get German Football News · reported · 2026-10-22 14:40 UTC
Borussia Dortmund offer incentives for fans to stay off their phones during Bundesliga matches ↗
Borussia Dortmund and principal sponsor Vodafone have introduced a new feature rewarding supporters for keeping their smartphones locked during Bundesliga matches.
GOAL · reported · 2026-10-23 11:30 UTC
Dortmund will REWARD supporters who STAY OFF their phones during matches ↗
German heavyweights Borussia Dortmund have teamed up with main sponsor Vodafone to launch a digital initiative encouraging match-going supporters to keep their mobile phones in their pockets at Signal Iduna Park. Fans who refrain from check
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