Reports: Milan and Inter agree €650m deal with Generali for stadium naming rights – the details
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7-second readBy: Oliver Fisher AC Milan and Inter unveiled their new stadium project last night, with a rather interesting detail: the name has already been agreed.
From the source
AC Milan and Inter unveiled their new stadium project last night, with a rather interesting detail: the name has already been agreed. Milan and Inter presented the project for the new stadium that will replace San Siro and host the Milanese clubs’ matches starting in 2031 last night.
However, it leaked out ahead of time that a naming rights deal has already been agreed with Generali. MilanNews and Calcio e Finanza have confirmed that it is an agreement worth approximately €26m per year.
Furthermore, it was highlighted that the partnership contract between Milan and Inter with Generali is expected to last for a full 25 years, meaning a total figure of €650m.
At a glance
- Reporting status
- Reported
- Original publisher
- SempreMilan ↗
- Source published
- Clubs covered
- AC Milan
Attributed publisher reporting. Kickjolly has not independently confirmed the claim.
Source context
This brief is drawn from SempreMilan. The original report is linked below for its complete context.
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