Inter and AC Milan agree £535m stadium naming rights deal as new San Siro plans emerge
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7-second readInter Milan and AC Milan have agreed a landmark €650million (£535m) naming rights deal with Italian insurance company Generali for their proposed new stadium.
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Inter Milan and AC Milan have agreed a landmark €650million (£535m) naming rights deal with Italian insurance company Generali for their proposed new stadium. The agreement would see the replacement for San Siro named Stadio Generali, marking a significant development in the clubs’ long-running efforts to build a modern shared home.
According to The Athletic, the deal is worth approximately €650m over 20 years, potentially making it one of the most lucrative stadium naming rights agreements in world sport.
Both clubs are also preparing to unveil updated designs for the proposed 71,500-capacity stadium at Milan’s historic Sforzesco Castle on Thursday. The new ground will be constructed on land adjacent to the existing San Siro, which is expected to be partially demolished once the replacement is completed.
At a glance
- Reporting status
- Reported
- Original publisher
- Football Today ↗
- Source published
- Clubs covered
- Inter Milan, AC Milan
Attributed publisher reporting. Kickjolly has not independently confirmed the claim.
Source context
This brief is drawn from Football Today. The original report is linked below for its complete context.
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