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GdS: How Milan and Inter aim to get €120m annual revenue boost from new stadium

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AC Milan and Inter plan to build a new stadium to boost revenue, with a projected annual income of €120m, according to La Gazzetta dello Sport. The current San Siro stadium limits their revenue, with Inter and Milan recording €90m and €50m in stadium revenue, respectively, in their 2026 financial statements.

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GdS: How Milan and Inter aim to get €120m annual revenue boost from new stadium
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AC Milan and Inter plan to build a new stadium to boost revenue, with a projected annual income of €120m, according to La Gazzetta dello Sport. The current San Siro stadium limits their revenue, with Inter and Milan recording €90m and €50m in stadium revenue, respectively, in their 2026 financial statements. In contrast, top European clubs like Manchester United, Barcelona, and Real Madrid generated €185m, €225m, and €363m, respectively. The new stadium aims to bridge this gap.

The new stadium is expected to generate €80.1m annually, with significant contributions from tours and museums (€18.1m), naming rights (€17.88m), and tourist visits (€12m). Corporate events and concerts are projected to bring in €11.4m, while other sponsorships, bars, restaurants, and commercial concessions are expected to add €9m, €5.2m, and €5.5m, respectively. Parking is estimated to generate €1m.

The total projected annual revenue of €120m also includes €40.3m from other commercial activities, such as leisure & entertainment (€23.2m), offices (€8.86m), and retail parking (€6.88m). The new stadium will increase hospitality seats from 3,000 to 13,000, with revenue expected to come from hospitality rather than individual tickets or season tickets. The Economic Feasibility Plan is expected to be released in early 2027.

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AC Milan

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AC Milan and Inter want to build a new stadium for one reason above all, and it is not a surprising one: money. Ahead of the design reveal today, La Gazzetta dello Sport write, the aim of the two clubs is to increase the revenues which are limited by the century-old San Siro. The idea is to transform the stadium into a lever for economic growth and bring the two clubs closer to the revenue levels of their major European rivals. To highlight things, the Milanese clubs operate in a context where competitors like Barcelona, ​​who in the last El Clasico recorded revenue of €19.1m, a new record in Spain.

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