Tuttosport: Milan-Adidas, €500m partnership from 2028-29 for ten seasons
Story updated
The story in brief
11-second readWhen we spoke on 2 October, in these pages, about the negotiations for Adidas' return as AC Milan's technical sponsor, the matter had begun to take greater shape compared to the rumours that had emerged in the hours beforehand.
Rumour · This claim is unconfirmed.
From the source
When we spoke on 2 October, in these pages, about the negotiations for Adidas' return as AC Milan's technical sponsor, the matter had begun to take greater shape compared to the rumours that had emerged in the hours beforehand.
Now, more or less everyone has gone public: from the 2028-29 season and for the following ten years, Milan will once again have the three-stripe brand as their technical sponsor.
This will be the fourth joint venture between the Rossoneri and Adidas, following the two-year period from 1978 to 1980, the three-year spell from 1990 to 1993, and then the twenty years between 1998 and 2018, when Puma took over.
At a glance
- Reporting status
- Rumour
- Original publisher
- Milanreports.com ↗
- Source published
- Clubs covered
- AC Milan
Unconfirmed or speculative wording in the source. Repeated coverage does not make it confirmed.
Source context
This brief is drawn from Milanreports.com. The original report is linked below for its complete context.
Read original report ↗THE NEXT STORY STARTS HERE
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