Journalist reveals figures of AC Milan’s upcoming deal with Adidas from 2028
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The story in brief
16-second readAC Milan is reportedly set to sign a deal with Adidas starting from the 2028-29 season, according to journalist Lorenzo Lollo. The deal is expected to be worth around €30m per year for Milan. This amount is more than their current deal with PUMA, which is worth €25.2m. The new agreement would mark Adidas' fourth spell with the Rossoneri.
The full picture
AC Milan is reportedly set to sign a deal with Adidas starting from the 2028-29 season, according to journalist Lorenzo Lollo. The deal is expected to be worth around €30m per year for Milan. This amount is more than their current deal with PUMA, which is worth €25.2m. The new agreement would mark Adidas' fourth spell with the Rossoneri.
The reported €30m per year deal with Adidas is comparable to Inter's deal with Nike, but less than Juventus' current deal with Adidas, which is worth €46m. Juventus' deal, signed during Cristiano Ronaldo's peak, expires in 2027 and has already been renewed at a lower rate of €40.8m per season. The figures suggest Milan will see an increase from their current kit deal.
The news of Milan's potential deal with Adidas follows a report from Footy Headlines last month, which suggested Adidas was set to announce a major new deal with an Italian club. Calcio e Finanza and other sources later confirmed that the club in question was likely AC Milan. Adidas previously had a 20-year deal with Milan before PUMA took over.
At a glance
- Reporting status
- Reported
- Original publisher
- SempreMilan ↗
- Source published
- Clubs covered
- AC Milan
Attributed publisher reporting. Kickjolly has not independently confirmed the claim.
Source context
More details have emerged regarding the upcoming deal between AC Milan and Adidas, which will see the latter take over from PUMA. The news broke after a report from Footy Headlines – a website specialising in kit leaks and technical partnerships – claimed last month that Adidas are reportedly ready to announce a major new deal with an Italian club. Then, Calcio e Finanza confirmed that this mystery club is likely to be Milan, while other sources jumped on it too. It would be a fourth spell with the Rossoneri for the German company, with the most recent link being for 20 years before PUMA took over. Their deal expires in 2028. It is an amount that matches the deal Inter have with Nike, but remains below the €46m that Juventus get from Adidas.
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