GdS: Milan to sign record-breaking €500m deal with Adidas – the details
Story updated
The story in brief
16-second readAC Milan is reportedly nearing a deal with Adidas worth €500 million over 10 seasons, according to Gazzetta dello Sport. The deal would be a significant increase from their current contract with Puma, worth €14m per season. Milan's partnership with Puma has been in place since 2018. The new deal would make Milan's annual kit deal €50m.
The full picture
AC Milan is reportedly nearing a deal with Adidas worth €500 million over 10 seasons, according to Gazzetta dello Sport. The deal would be a significant increase from their current contract with Puma, worth €14m per season. Milan's partnership with Puma has been in place since 2018. The new deal would make Milan's annual kit deal €50m.
The reported deal with Adidas has the potential for 'exponential growth'. It would be a significant increase from Milan's current €14m per season with Puma, and also surpasses other top Italian clubs' kit deals, such as Juventus' €408m deal with Adidas over 10 seasons and Inter's €30m per season deal. The new partnership would be a return to a historic brand for Milan.
The decision to switch to Adidas is attributed to Gerry Cardinale's focus on improving Milan's commercial value. The return to Adidas is also seen as a symbolic move, as Milan have historically been successful during their partnership with the brand. The deal is expected to significantly change the value of Milan's shirt.
At a glance
- Reporting status
- Reported
- Original publisher
- SempreMilan ↗
- Source published
- Clubs covered
- AC Milan
Attributed publisher reporting. Kickjolly has not independently confirmed the claim.
Source context
There has been talk about AC Milan moving to Adidas in recent weeks and that has now gone a step further, with details of the deal filtering. By all accounts, next year will see Milan end their partnership with Puma. The two have worked together since 2018 – when the Rossoneri stopped working with the iconic German brand – and produced several kits in that time. However, with a focus on improving commercial value, Gerry Cardinale has now looked to the kit and decided to head back to what some may call home.
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