Milan’s possible return to Adidas in 2028: The historic value of the potential deal
Story updated
The story in brief
5-second readAC Milan could return to wearing Adidas starting from the 2028-2029 season.
Rumour · This claim is unconfirmed.
From the source
AC Milan could return to wearing Adidas starting from the 2028-2029 season. Following the reports in recent weeks about a possible change of technical sponsor, new financial details have emerged regarding the agreement that would bring the German brand back onto the Rossoneri shirts.
The agreement between the German giant and the Rossoneri club would be worth around €30 million per season, a figure higher than the current €25.2 million per year paid by Puma.
The potential increase would therefore be around €4.8 million per year, equivalent to just over 19%. These figures, if confirmed, would represent another step forward in the growth of the club's commercial revenues, as pointed out via Milan Press.
At a glance
- Reporting status
- Rumour
- Original publisher
- Milanreports.com ↗
- Source published
- Clubs covered
- AC Milan
Unconfirmed or speculative wording in the source. Repeated coverage does not make it confirmed.
Source context
This brief is drawn from Milanreports.com. The original report is linked below for its complete context.
Read original report ↗THE NEXT STORY STARTS HERE
Keep reading
More stories connected to this one. Find your next talking point.
GdS: Milan to sign record-breaking €500m deal with Adidas – the details
AC Milan is reportedly nearing a deal with Adidas worth €500 million over 10 seasons, according to Gazzetta dello Sport. The deal would be a significant increase from their…
SempreMilan
AC Milan vs Ferencvaros | The Rossoneri’s possible lineup
After the brilliant 3-1 derby victory, as head coach Ruben Amorim also emphasised in the pre-match press conference, it is time to think about tomorrow's match at 18:45, which…
Milanreports.com
PM: Milan enter top 10 for European shirt sponsor deals with Adidas – the figures
By: Ben Dixon With this morning’s news about AC Milan’s deal with Adidas, they have entered the top 10 most expensive deals in Europe.
SempreMilan
Gazzetta: AC Milan to reunite with Adidas in 2028 in blockbuster €500 million deal
Milan will once again be an Adidas team, as they were during the years of victories under Ancelotti and in the early 1990s.
Milanreports.com
Journalist reveals figures of AC Milan’s upcoming deal with Adidas from 2028
AC Milan is reportedly set to sign a deal with Adidas starting from the 2028-29 season, according to journalist Lorenzo Lollo. The deal is expected to be worth around €30m per…
SempreMilan
Wily veterans and the fountain of youth: The five key battles in Milan vs. Ferencvaros
By: Oliver Fisher AC Milan return to Europa League action at San Siro this evening for a must-win game against high-flyers Ferencvaros. Starting their European campaign with…
SempreMilanThe stands
0 commentsHave your say. Keep it about football. Guest comments are reviewed before appearing publicly.
Be the first to start the conversation.