INTERVIEW: Bayern sales chief Kasper on maintaining Kane hype and pushing other clubs to grow Bundesliga appeal
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The story in brief
11-second readFC Bayern's Chief of Marketing and Sales Officer has his work cut out to keep up with Kane's Ballon d'Or viral streak and stresses the need for other teams to pull their weight in order to grow the Bundesliga.
From the source
Bayern Munich's social media pages boomed after Harry Kane won the Ballon d'Or, but now the aim is to retain that level of interest. Tasked with fulfilling that role is the club's Marketing and Sales Officer, Rouven Kasper.
“It's difficult, you always have to look at what’s next. We have had strong momentum and are growing based on our media and commercial departments' clear strategy," Kasper told Bulinews.com at a media round in München.
“We have some disadvantages when it comes to international business, but we just need to work as a team with the Bundesliga and the other clubs.
At a glance
- Reporting status
- Reported
- Original publisher
- Bulinews ↗
- Source published
- Clubs covered
- Bayern Munich
Attributed publisher reporting. Kickjolly has not independently confirmed the claim.
Source context
This brief is drawn from Bulinews. The original report is linked below for its complete context.
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