INTERVIEW: Rouven Kasper on Bayern's Kenya excursion in 2027 and tapping into African and South American markets
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The story in brief
9-second readFC Bayern will travel to Nairobi for a friendly with Ajax and have also acquired academies in some other African countries as their Chief Marketing & Sales Officer attempts to expand their reach.
From the source
Having recently announced plans to visit Kenya in January for a mid-season tour and game against Ajax, Bayern Munich's Chief Marketing & Sales officer Rouven Kasper believes the club are expanding their popularity in Africa.
“It’s a wonderful opportunity for us to be playing there. Kasper explained to Bulinews.com and other media present regarding their 5 January 2027 trip to Nairobi.
“We acquired, together with our Red and Gold initiative, a very strong academy in Ghana, Senegal and Cameroon. Knowing that Bara [Sapoko Ndiaye] is from one of these academies, from an athletic perspective it’s very relevant.
At a glance
- Reporting status
- Reported
- Original publisher
- Bulinews ↗
- Source published
- Clubs covered
- Bayern Munich, Ajax
Attributed publisher reporting. Kickjolly has not independently confirmed the claim.
Source context
This brief is drawn from Bulinews. The original report is linked below for its complete context.
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