INTERVIEW: Bayern boss Rouven Kasper takes swipe at Dortmund's 'Fan Mode' app as Carsten Cramer responds
Story updated
The story in brief
11-second readFC Bayern sales chief Rouven Kasper seemed somewhat dismissive of Dortmund's new 'Fan Mode' app which rewards supporters staying off their phones in the stadium. A day later, BVB CEO Carsten Cramer defended the club's reasoning for it's new innovation.
From the source
After Dortmund introduced a ‘Fan Mode’ feature in their club app to reward supporters staying off their phones during games, Bayern Munich's Chief Sales and Marketing officer, Rouven Kasper, said the Bavarians don't have the same issues in the stands.
“I never heard about this [BVB app] because we don’t have this problem [at Bayern Munich]. We don’t need to tell anyone to take their phone away because our football is attractive," Kasper said at a media round in Munchen, attended by Bulinews.com.
“This [Fan Mode app] is a marketing tool I have never had to think about. Maybe when you sit at home [watching a game the phone can be a problem], but I think in the Allianz Arena in Munich its not a problem.
At a glance
- Reporting status
- Reported
- Original publisher
- Bulinews ↗
- Source published
- Clubs covered
- Bayern Munich
Attributed publisher reporting. Kickjolly has not independently confirmed the claim.
Source context
This brief is drawn from Bulinews. The original report is linked below for its complete context.
Read original report ↗THE NEXT STORY STARTS HERE
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